About Marketability

A response from the notorious SJ:

I guess the way I view it is that marketing and marketability can be utilized as a tool and a way of understanding how people think and are moved to do things.

So you write or create a brilliant piece of work that you desire to share with the world but the way our society is structured, it is becoming increasingly difficult to share this work in the traditional sense due to the fact that the traditional model of community has been shifted.

It is also in some ways becoming easier to share your work because of the internet and the fact that the new communities are connecting through the sharing of information online. The new community has also been conditioned to respond to the use of words and images to determine what it is they will choose to do in their lives. They are extremely savvy and their intuitive sense is in many ways very sharp. If something even seems a little off or off-putting, they do not respond.

I guess ultimately what anyone or even any artist decide to do depends on what the ultimate goal is, and each goal comes with its outcomes and its pros and cons. You weigh them and make choices expecting certain results.

It’s a tricky balance and hard to do well. And also it is exciting when pulled off correctly.

But I do love purists in many ways because there is honesty and integrity in what a purist will think and do. And using marketing to connect a creator with such pure intentions to a larger group of people can be, for lack of better words, fulfilling in its own ways.